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Stamford Plaza

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22-26 Albert Street
Auckland, 1010 New Zealand

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April 2019

Intangible Assets Driving Success and Failure: the Risks and Rewards of a Critical Asset Class

April 10, 2019 @ 7:30 am - 9:30 am
Stamford Plaza, 22-26 Albert Street
Auckland, 1010 New Zealand

Intangible assets such as data, brands, software code, client lists, regulatory approvals and confidential information (including trade secrets) account for an estimated 87% of company value. Despite this, many companies diligently track low-value items in their fixed asset register and fail to identify valuable intangible assets which are typically absent from, or under-valued on, balance sheets. As a result, significant intangible value remains untapped. However, the mood is changing. Smart boards and management teams are now proactively identifying what intangible…

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